Our Story
What we stand for
From early on, the founding team was deliberate in moving away from the established concept of yoga within studio spaces. At Wild Fig Yoga, practitioners experience mindfulness differently. Drawing back to the core of what it means to be human – allowing authenticity, reflection, curiosity, playfulness, joy, awe and beauty to bloom when paired with intentional, mindful movement and breath.
Here at Wild Fig Yoga, we invite you to just be. Partake in our practice, discover your own along the way, as we did.
Welcome to Wild Fig Yoga.
Brand Identity
Wild Fig Yoga’s brand identity represents our belief in the power of yoga to empower ourselves and our planet. Our brand encapsulates this philosophy by embracing a soft and organic look that exudes warmth and positivity. Our collaboration with Jordan Designs was instrumental in shaping our brand into what it is today - we had a unique vision for how our brand should represent who we truly are, which resulted in the brand look we have today.
A note from the designer
My work with Wild Fig Yoga has truly been a gift. We set out to build a wholesome, caring brand identity that reflected everything this brand stands for. My thought process when designing was that I wanted to create something that was bright and organic, ensuring that the look felt welcoming to all that encounter this brand. Myself and the team at WFY collaborated extensively throughout the whole process to achieve the branding you see today, and we hope that you love it as much as we do.